Stukent Marketing Certification Practice Test 2025 – The Comprehensive All-in-One Guide to Exam Mastery!

The role of SEO, or Search Engine Optimization, in digital marketing primarily focuses on optimizing a website to improve its visibility in search engine results. This process involves various strategies and techniques aimed at enhancing the quality and quantity of organic traffic to a website by ensuring that it ranks higher in search engine results pages (SERPs).

Effective SEO encompasses keyword research, content creation, on-page optimization, technical improvements, and backlink building, all of which collectively contribute to making a website more attractive to search engines like Google. Higher visibility in these search results leads to increased traffic, which can result in more conversions and ultimately support the broader goals of digital marketing.

The other options listed do not accurately reflect the primary function of SEO. Decreasing website traffic is contrary to the goals of digital marketing, creating social media ads refers to paid marketing strategies rather than organic search techniques, and analyzing competitors is more related to competitive analysis than to the optimization of one’s own website for search engine ranking.